I am often asked what email marketing solution is the best. Once the online entrepreneurs become aware of the power of this tool, they begin the research, looking for the best autoresponder.
Well, in my opinion, there is no such thing. You shouldn’t look for the best email marketing service, but for the one that suits your business best. If you were a huge corporation with a specialized email marketing department and a three figures monthly budget for this, you wouldn’t need to read this article and would choose an expensive email marketing service like InfusionSoft.
When you start your small business, you don’t have a list yet, you have no clue what are those sophisticated features the email marketing services provide and how to use them. The only thing you know for sure is that you have a limited budget, no experts hired to manage this and a limited time to learn. At this point, it may be quite confusing to analyze all those mysterious features and decide what email marketing service is best for you.
I prepared a quick overview for you, to make it easier to compare the monthly plans and the main features offered by email marketing providers.
As you can see, I included here MailChimp and ConstantContact, though I don’t promote these services. Both of them also have affiliate programs, but I don’t compromise on quality and I only promote products and services that are offered at a fair price and with competitive features.
GetResponse and Aweber offer you a trial period of 30 days. This is good because it acts like a short deadline and doesn’t allow you to be lazy or procrastinate. You need to learn quickly and work very hard to create your newsletters. One month is a very short term to build a responsive list. It has to convert well and be big enough to generate the sells you need to cover the investment. It’s a tough challenge, but if you like challenges, they may be the right partners for your business.
Aweber is a big name in email marketing, but if I had to choose between these two email marketing services, I would choose GetResponse, because it offers integrated webinars (a very powerful tool) and it has awesome affiliate tools which allow you to easily cover the cost of your monthly plan with the commissions you earn in their affiliate program.
On the other hand, Mailerlite is for the busy ones. Here you have no deadline. You can use all its features for free until you reach 1.000 subscribers, and this is a number that should generate enough sales, provided you have a reasonably responsive list. It allows you to learn its features and create the content for your newsletters at your own pace. It was the first email marketing service I used and I still run some newsletters on it. If you are like I was, an “one-man show”, and you have to write books, run a blog and a newsletter, promote your business, all by yourself, you should consider this option.